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GOING ATTRACTIONS celebrates the splendor and grandeur of the great cinemas of the United States, built when movies were the acme of entertainment and the stories were larger than life, as were the venues designed to show them: Thousands of seats, giant screens, exotic and ornate interiors with balconies and lounges, in-house organs and orchestras, amazing marquees, and air conditioning back when houses had none. The film also tracks the eventual decline of the palaces, through to today's current preservation efforts. A tribute to America's great art form and the great monuments created for audiences to enjoy them in.